Nearly half of Levi’s sales are happening online and in its shops, a shift as department stores fade
Levi Strauss, which has long relied on wholesalers like Macy’s and Kohl’s to drive its business, is now doing nearly half of its sales through its own website and stores, the company said Wednesday when reporting fiscal first-quarter earnings. In the three months ended Feb. 25, direct-to-consumer sales made up a record 48% of overall…
